Letter of Transmittal Essays - Zika Virus, Health, Medicine

Letter of Transmittal TO: Professor Saporito FROM: Denisha Sydney DATE: December 11 th , 2016 SUBJECT: Recommendation Report on Breastfeeding Practices in A reas of Zika infection Transmission Dear Ms. Saporito : This report gives suggestions on Breastfeeding P ractices in Areas of Zika infection Transmission. There is by and by a tremendous scope plague of Zika contamination illness in the Americas. For most by far, defilements realized by Zika disease brief to a smooth and transient infection, yet Zika has now been avowed as the purpose behind fetal microcephaly and other birth flaws, and it has been associated with certain neurological issue. This article offers some information into Zika contamination illness, organization of women who are pregnant or orchestrating a pregnancy, and the repercussions of Zika disease for practicing maternity pros in the UK. This report will dissect h ealth effects and risks that may obstruct defilement in the midst of pregnancy which can realize real birth gives up and is associated with other pregnancy issues. A few countries that have experienced Zika flare-ups starting late have revealed augments in people who have Guillain-Barre issue (GBS). Zika infection and baby taking care of will keep on following the exploration improvement in the region of newborn child taking care of, particularly with regards to the Zika infection episode. The directing gathering will meet at or before a half year from distribution of this rule, to survey any new information and decide if an update may be demonstrated. This report is additionally credi ted to the help of Ministry of Environmental Public Health alongside my broad examination. For additional subtleties, you can reach me whenever at your bother. Denisha Sydney Suggestion Report Breastfeed ing Practices in Areas of Zika V irus Transmission. Denisha Sydney Monroe College This is a prologue to suggest breastfeeding rehearses in regions of Zika infection transmission, and their usage s . It might likewise be utilized to educate correspondence to the overall population. Chapter by chapter guide LETTER OF TRANSMITTAL 1 Official SUMMARY 4 Issue 6 Foundation 6 BODY 7 Ends 13 Proposals 14 REFERENCES 15 Unique/EXECUTIVE SUMMARY This report will help the Ministry of Public Health Emergency of International Concern with executing projects to limit transmission of Zika Virus babies. Zika disease is a mosquito-borne contamination transmitted by Aedes mosquitoes; a comparable mosquito similarly transmits other vector-borne sicknesses - dengue, chikungunya and yellow fever. At the present time, there is no treatment or inoculation to guarantee especially ag ainst Zika contamination sickness. This standard is a bit of a grouping of work that examines available affirmation for possible satisfactory helpful clarifications behind fleeting or lo ng pull end of breastfeeding. It upgrades the between time course on breastfeeding with respect to the Zika contamination distribu ted by WHO on 25 February 2016 . A conscious review taking after the strategy of the Cochrane handbook for exact overviews of interventions was dispatched to choose the peril of transmission of Zika contamination through chest channel or other breastfeeding-related natural fluids (for example blood, sweat and salivation), and to review the proximity of Zika disease what's more, Zika-specific antibodies in chest channel and other breastfeeding-related characteristic fluids. The request method included electronic databases and furthermore the Pan American Health Organization (PAHO)/WHO Zika ask about endeavors list (8) and the WHO-encouraged International Clinica l Trials Registry Platform. The review recognized two case-reports portraying three mother-baby sets. The three breastfeeding mothers had attested Zika contamination ailment and were suggestive inside 3 days of movement. Two of the three infant youngsters considered these mothers had avowed Zika contamination ailment. The Zika disease was perceived in the chest channel of all of the three mothers, and seemed, by all accounts, to be replicative in cell culture in tests from one mother. Regardless, the current data isn't sufficient to wrap up transmission by methods for breastfeeding. The efficient study too recognized three audits that certified the closeness of the Zika contamination in serum and salivation of adult women and men. No audits have explored the proximity of Zika contamination in sweat. The general idea of affirmation for suspected, conceivable or certified Zika disease contamina tion among infant youngsters or energetic children breastfeeding from mothers with Zika disease sullying, and the closeness (perceived

What will happen vs what should happen with Government Warrantless Essay

What will happen versus what ought to occur with Government Warrantless Surveillance - Essay Example Warrantless Surveillance will keep on being a method of activity by the Federal Government. Things will keep on going practically as they have since 2001. There will keep on being legal disputes which will provoke the privilege of the administration to participate in what some would call an unlawful activity. It is difficult to contend against the security of our country similar to a purpose behind this activity. A few people will keep on doubting the legislature and their explanations behind social affair certain data and tapping outside calls. When taking a gander at ideal world, our nation would not have to accumulate this data since everybody would do what is anticipated from them and not out to hurt their neighbor. The administration would work as an arm of the individuals, accommodating the benefit of all things considered. The court framework would be occupied with the requirement of our laws and not contending about what is sacred or illegal. A pitiful thing that would occur with the vanishing of warrantless observation, individuals would lose their employment. The news appears on TV would need to discover another thing to talk about and Senators Kerry and McCain would start tending to additionally squeezing

CV for SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog

Résumé/CV for SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog When application files are assembled at SIPA we only include required documents in the admission file. This means that we do not accept writing samples, addendums, or any other information that is not listed as a required document. However, applicants can include pertinent information that demonstrates aptitude for our program or is important to providing information about your background in the résumé/CV that is submitted. There is no need to stick to a purely professional format when submitting a résumé to SIPA. Most of all this means that you should not concern yourself with submitting a one page résumé. A one page résumé may be standard when applying for a job, but the Admissions Committee at SIPA has no problem with longer résumés. The average résumé submitted to SIPA is about three pages. It is okay to include special sections in your résumé to expound on your aptitude or explain special circumstances. For example, it is always a good idea when applying to SIPA to include special sections highlighting your quantitative and language preparation. The language preparation is particularly important for MIA applicants because of the requirement to be proficient in a second language to graduate. If your transcripts clearly show that you enrolled in language classes, it is not a bad idea to include this information again in your résumé. Other pertinent information may include time spent living in a foreign country, private study of languages (i.e. Rosetta Stone), or involvement in language groups. In addition, it is wise to have a special section in your résumé that highlights your quantitative preparation for our program. This can include a list of coursework in quantitative methods as well as research or work projects that incorporate quantitative analysis. Many applicants also choose a recommender that can highlight successful application of quantitative methods in the classroom or in the workplace. Applicants can also include miscellaneous sections in the résumé describing unique circumstances or projects. For example, if an applicant’s overall grades were strong at the undergraduate level but suffered one semester due to personal circumstances of some sort (i.e. sickness or family emergency) this information could be included in a special section on your résumé. And while we do not want students to submit a copy of their thesis or substantial academic or work projects, applicants can include special sections that summarize work done on special academic or professional projects. Do not worry about packing a lot of information into a small number of pages by using small fonts or margins. Include information that you believe is relevant and realize that we are not concerned with keeping your résumé to a single page.

Difference Between Speaking And Writing - 1429 Words

Perception and interpretation are the difference between speaking and writing in English. It varies from context and is reliant on context. When spoken, language is a form of behaviour made up of different dialects and morality. The context has a dramatic influence; language changes by different situations that a person is exposed to, Formal and informal, social events, professional events or cultural influence of which English is spoken or written. Each context exposes different surroundings and people in which are part of the communication. Different uses of language within the same context can be different from person to person. For example, in a classroom the language used between a teacher and student would be different to that of a peer to peer interaction. When speaking, people are usually face to face, therefore they can rely on such extra linguistic clues as facial expression and gesture to aid meaning. Written English is more reliant on the development of careful organisati on and compact expression, with often intricate sentence structure (Crystal, 2005). Writing also promotes time-lag between production and reception, and poses a problem through the language being read and interpreted by many recipients in diverse settings Adapting to Contexts Using a work environment as an example, many different varieties of English may be encountered. A work context, such as a classroom as a teacher, a colleague or a student would encourage the use of language asShow MoreRelatedThe Difference between Writing and Speaking1496 Words   |  6 Pageslinguists that writing and speaking, although linguistically similar are still different. This essay shall look at various aspects of writing such as how it differs from verbal speech, how it is similar to verbal speech and how writing systems functions. It will draw not only from Harley’s The Psychology of Language but also from the work of both Kalb in The Uses of the History of Writing and Justeson in The Origin of Writing Systems. This essay shall not only discuss the aspects of writing systems butRead MoreCultural Differences Between Chinese And Korean836 Words   |  4 Pagesapart you must realize the differences that make them very unique and one of a kind. These similarities and differences include of thing in how they speak, the dialect, and the roots that these cultures come from. The countries I will be comparing and contrasting are the Chinese, Japanese, and Korean. There are many cultural differences in Chinese, Japanese, and Korean that goes unnoticed because the similarities make them hard to identify without knowledge of the differences. Asian cultures have veryRead MoreDifferences Between Speech And Writing1699 Words   |  7 Pagesexpressions of language being speech and writing. Speech has existed since the dawn of humanity, whereas writing is thought to have been around for a maximum of 8000 years, Gee Hayes (2011). Although speech and writing are the main modes of language, both are not always used. Speech and writing serve different purposes and can be understood by examining important differences between the two. The purpose of this report is to outline the differences between speech and writing in different contexts. The FunctionsRead MoreLanguage and Literacy757 Words   |  4 Pageson learning. â€Å"Forms of language and literacy develop supportively and interactively. Children build on oral language knowledge and practices as they learn to read and write’ they develop key understandings about reading through writing, and they extend their writing range through reading† (Braunger Lewis, 2005). This illustrates how at even the most basic level, language and literacy are interconnected from the very beginning. Therefore, in order to dissect each to see how children learn eachRead MoreAligning ELL Proficiency Standards 31559 Words   |  7 Pagescommunications. HI-2: explaining differences between common and proper nouns in context (singular and plural). 1. Demonstrate command of the conventions of Standard English grammar and usage when writing or speaking. b. Use common, proper, and possessive nouns. c. Use singular and plural nouns with matching verbs in basic sentences (e.g., He hops. We hop.). (1.L.1.b,c) 1. Demonstrate command of the conventions of Standard English grammar and usage when writing or speaking. b. Form and use frequentlyRead MoreLin, 2009 Critical Analysis1156 Words   |  5 PagesIs it true that an international student must learn a new way of thinking and writing when they come to study in a UK-type academic environment?† INTRODUCTION Nowadays, there is a lot of scientist and professional who want to learn English to benefit from its leading position of power in modern research and economy. Linn (2009) mentioned that he agree with what Schneider Fujishima (1995) say about academic writing in English particularly after its long history of development. The strength reputationRead MoreEssay on Public and Private Language880 Words   |  4 PagesPrivate Language, Public Language Rodriguez uses his introduction to language to show the difference, to him, between his home language, of Spanish, and that of what he considers public, that of English. Language as he says is separated by â€Å"Just opening or closing the screen door,† it was the difference between being home in his own language and being in the world of the gringos, or white English speaking person. Rodriquez had a very poetic way to describe what he was hearing. He describes hisRead MoreInformative Speech793 Words   |  4 Pagesdesperately Google like What is a informative speech? – and, believe experts, this is something youll definitely need some professional help in. Informative speaking is a speech on completely new issue. Tell your audience something they have never known! Now that you know the answer to the question â€Å"What is informative speaking?†, it’s time to check a great informative essay topics list – check the modern concerns and issues to deal with! A List of Informative Speech Topics: HealthcareRead MoreDifference Between Spoken And Written English984 Words   |  4 Pagesthe second generally spoken language in the world, it’s easy to see how this one type of language could be spoken and written differently. Changes within the language dialect, vocabulary, accent and register. The following will examine the difference between spoken and written English in various contexts. SCHOOL CONTEXT Schools and teachers play an important part in a child’s development in language. The first five years of a human’s life create the foundation of a person’s learning. For a childRead MoreDifferences Between Language And Language857 Words   |  4 PagesAdditionally, It would be right that there is difference in the syntactic principles of monolingual speakers; however, it can be said that the concept which refers to native speakers bear a complete linguistic competence of their mother tongue cannot be refuted. To make what mentioned above clearer, speakers have a linguistic ability to produce a particular construction in a variety of ways. A perfect example can be presented is the difference between American and British speakers in using present

Adhd A Pervasive Pattern Of Inattention, Impulsivity,...

ï‚ § Definition (pg.175) a pervasive pattern of inattention, impulsivity, and/or hyperactivity—impulsivity that is more frequent and severe than is typically observed in individuals at a comparable level of development. (American Psychiatric Association, 2000, p. 78) ï‚ § The Subgroups (pg.176) †¢ ADHD-Predominantly Inattentive type is when the child is not organized, seems easy to forget things in a regular day, and also a daydreamer, and sometimes can’t follow up on assignments. †¢ ADHD-Predominantly Hyperactive-Impulsive type is very impulsive and active, can’t sit still and needs to talk a lot. Also, he may be a runner. †¢ ADHD-Combined type is present when both of the mention symptoms are mixed together inattentive and active; can’t stop making inappropriate comments, hitting other children, quick to answer before hearing the full question. ï‚ § Prevalence (pgs.177-179) ïÆ'Ëœ 3% to 5% of the population has ADHD (National Institute of Mental Health, 2006) ïÆ'Ëœ More than 4% of adult have ADHD characteristics (National Institute of Mental Health, 2008). ïÆ'Ëœ Boys are more likely than girls to have ADHD at the ratio of 3:1 (Centers for Disease Control and Prevention, 2011 b). ï‚ § Characteristics (pgs.182-187) o Cognitive Characteristic (pgs.182-184) Is related to the difference of structure of a part of the brain that regulate attention. But, the real issue is the Behavior Inhibition and Self-regulation, how and where the attention needs to be redirected. Which is related to ExecutiveShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd ) Essay2270 Words   |  10 PagesAttention-deficit hyperactivity disorder (ADHD) is defined in the Diagnostic and Statistical Manual of Mental Disorders – 5th edition (DSM-V) as â€Å"a persistent pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development, has symptoms presenting in two or more settings (e.g. at home, school, or work; with friends or relatives; in other activities), and negatively impacts directly on social, academic or occupational functioning.† While the basic diagnosticRead MoreCognitive And Behavioral Treatments Of Adhd Essay21 65 Words   |  9 PagesCognitive and Behavioral Treatments of ADHD Thoughts that One May Have Prior to the Education on ADHD Upon choosing this topic for research, I thought about the experience that I have in this department. I have none. I do not possess a single shred of experience with ADHD, but I have had the privilege of knowing a few people with this attention disorder. The thought that came to mind when I heard this acronym for the first time was, â€Å"What in the world does this mean?† Therefore, this is where IRead MoreThe Theory That Hyperkinetic Impulse Disorder1498 Words   |  6 Pageslevel of efficiency, giving rise to a negative flux in discipline response, reward deficiency, and increased aggression and impulsivity. The 1917-1918 outbreak of encephalitis is often dubbed the instigator of interest in the behavior and neurological diversity of ADHD. Following the epidemic, child physicians were presented with a group of children who had managed to survive the cerebral infection, and yet were left significantly changed in personality. They were described as being attention-impairedRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1761 Words   |  8 PagesPerceptions of ADHD Introduction My name is Rachel Pankin and I am an undergraduate at George Mason University studying Developmental Psychology and Applied Behavioural Analysis. This paper is an analysis and comparative of ADHD with Autism and Oppositional Defiant Disorder, along with in-depth analysis of the IRIS Modules Perceptions of Disability and Classroom Management: Learning the Components of a Comprehensive Behavior Management Plan, and the documentary â€Å"Medicating Kids† by PBS. I choseRead More ADHD and Its Treatments Essay examples1852 Words   |  8 Pages The purpose of this research was to describe and understand Attention-Deficit Hyperactivity Disorder (ADHD) and the most effective treatment options that are available today. ADHD is a mental health disorder that affects 3-9% of the population in ways that, if left untreated, can wreak havoc on the mind of the sufferer. It makes concentration difficult, large tasks seem insurmountable, and causes impulsive and hyperactive tendencies. Fort unately, research and experiments have led to new and effectiveRead More ADHD, Ritalin, Families, and Pharmaceutical Companies Essay3506 Words   |  15 PagesADHD, Ritalin, Families, and Pharmaceutical Companies In todays fast-paced society, it seems that prescription drugs are a more reasonable and reliable solution for children and adults than diet and exercise for the disease known as ADHD. Rather than take the time to play with their children, or institute a proper diet, it seems that increasing numbers of parents would rather treat their childrens unexplained zest for life with pills and doctors. While there are some explanationsRead MoreBehavior Disorders1059 Words   |  5 Pagesbehavior or feelings under normal circumstances; D. A general pervasive mood of unhappiness or depression; or E. A tendency to develop physical symptoms or fears associated with personal or school problems. As defined by the IDEA, serious emotional disturbance includes schizophrenia but does not apply to children who are socially maladjusted, unless it is determined that they have a serious emotional disturbance. * Two basic patterns that children display: Externalizing- Students are oftenRead MoreA Case Study Of A Client Case Of Recurring Attention Deficit Hyperactivity Disorder ( Adhd )2837 Words   |  12 Pagespresent a case study of a client, J.W., who was seen at Mazique Pediatric PC with a chief complaint of recurring attention deficit hyperactivity disorder (ADHD) -like symptoms and behavior changes. J.W. was first diagnosed with attention deficit hyperactivity disorder at age seven. The management process of his condition will include literature review regarding ADHD, epidemiological data, nursing and medical diagnoses with plans, treatments, evaluation with possible outcomes. Shuler Nurse PractitionerRead MoreGiven New Alternative Methods, is Medication for ADHD Completely Necessary?1886 Words   |  8 PagesAccording to the APA (2014), ADHD is a behavioral condition that makes focusing on everyday requests and routines challenging. Children with ADHD can be defiant, fidgety, noisy, socially inept, aggressive, and resist change (APA 2014). Medications such as Ritalin, Adderall, or Strattera are the most common form of treatment for children with ADHD. These medications are usually effective in modifying behavior, but seldom result in academic improvement. The medications also have an extensive list ofRead MoreAttention Hyperactive Impulsive Defecit Disorder2314 Words   |  10 Pagesor also known as ADHD, is under the category of IDEA, which is the Other Health Impairments. It is considered as one of the most common childhood mental disorder, affecting more than one in every twenty children (Shaw, 2008). Moreover, this condition can continue through ado lescence and adulthood. IDEA defines it as a neurobiological-based developmental disorder in children and adults with a persistent pattern of problems in the areas of inattention, hyperactivity and impulsivity that is more frequent

The Key to Successful 5th Grade Essay Samples

The Key to Successful 5th Grade Essay Samples 5th Grade Essay Samples - What Is It? Creating good narrative essay topics sounds like it would be somewhat easy, but it isn't as easy as you might think. So it is critical to first decide the topic and begin writing it. If you don't have a well-defined topic to write on, you can't write efficiently. Among the most well-known topics is the way to protect against bullying essay. You have to make sure the similarities or differences are clearly defined. Any examples or support you provide ought to be regarding the topic available. Using 5th Grade Essay Samples When you have decided on your topic and completed your outline, you might want to develop a thesis statement. Just click the image below and you will be taken to a page where you could read more and see an in depth preview of what's included. Click the image below to get to the join page. 10-11 year-old 5th graders are anticipated in order to organize their ideas and structure sentences well. Your target may not be to develop into a transcendent essay-writing master. You will likely have to customize these rubrics to fulfill your aims and standards, but these should provide you a good place to begin. 5th Grade Essay Samples at a Glance School bullying is just one of the fundamental issues in many educational institutions. Students lead busy lives and frequently forget about an approaching dead line. The students should comprehend the issue. Your students have lots of personal experiences to write about in regards to family. The Tried and True Method for 5th Grade Essay Samples in Step by Step Detail Likewise, it has to be logically complete and express a particular idea. There are things which are the very same and several other things which are really different. If you should share your thoughts on a slice of paper and receive the maximum grade, get in touch with our professional group of writers. It is not convincing evidence because you've got zero idea how it's relevant. The Importance of 5th Grade Essay Samples Students have to be able to share their ideas with proper and efficient word choice and use a wide variety of different sentence structures. They need to have the ability to clearly convey concepts and information in their writing. Upper elementary students will gain from reminders on how best to refer to and cite text evidence. An outline will allow you to organize your principal thoughts and determine the order in which you're likely to write about them. At JumpStart, an individual can discover worksheets specializing in individual topics, giving children the liberty to practice in accordance with their requirements. It's possible to browse all our 730 writing worksheets in thumbnail view, and that means you don't have to wait around for any of them to load to acquire an idea about what they're like. Customize the RTF file to fulfill your particular objectives and requirements. Whatever you must finish your writing and receive a fantastic grade, you can purchase it right here. The fifth grade social studies curriculum comprises numerous lessons, and worksheets and quizzes, organized into various chapters. To get ready for the demands of middle school and higher school writing, fifth graders ought to be mastering skills needed for strong nonfiction writing. Fifth grade students utilize every phase o f the writing procedure and continue to construct their understanding of writing conventions. Because many exams need you to write persuasive essays, it could be a very good concept to begin your practice with one. Don't forget that you would like to capture the experience of taking a genuine essay exam. Many times, students are confused regarding how to structure their essay. The very first paragraph, or introduction, is essential when writing any essay. Sooner or later, you want to get started writing your 5 paragraph essay! The thesis statement is the principal idea of the essay and it expresses what you would like to tell the reader in a couple of sentences. You don't need to start out with a topic sentence, but you are going to have to make certain that you have one somewhere in the paragraph. The Appeal of 5th Grade Essay Samples Attempt to find something unusual to produce your writing more effective. Imagine you're a superhero. It is essential in any sort of writing. You only have to be mindful of how long you must work, and break the writing into small ch unks if you should. Without an introduction, your readers will not have any idea what you're writing about! A biography is an account of an individual's life written by another person. A writer can begin with the hook or rewritten thesis. Becoming an effective writer requires a lifetime. The Ultimate Strategy for 5th Grade Essay Samples It is possible to also find a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Also keep an eye on where each bit of information is found so you can readily cite your sources in the event the teacher requires it. When you want an example written by means of a student check out our vast assortment of absolutely free student models.

Analysis of Scoot Approaches Profitability

Question: Discuss about the Analysis of Scoot Approaches Profitability. Answer: Introduction: Internal analysis identifies and evaluates the specific characteristic of the organization such as the resources and capabilities of the organization as well as the competencies. Organizations current vision, mission, strategic objectives and strategies comprise the internal analysis of that organization. Why is it essential to conduct an internal analysis? There are two basic reasons to conduct an internal analysis in an organization. It identifies the strength and weakness of the organization and required for making good strategic decisions. The internal environment analysis process assesses the internal activities of the organization by analyzing the organizational strength and weakness, also obtaining the competitive advantage by investigating the potential of these strengths. (The scoot away, 2016) Mission, Vision and Objective of Scoot The mission and vision of scoot are: Mission: providing a great flight to customers every time. Vision: become an airline influencing the youth. Objective: coming up with new airlines, specifically aiming at the ASIAN countries. Also identifying and developing international alliances and partnerships. (Scoot, 2016) Resources and Competencies Resources are assets employed in the activities and processes of the organization. The resources of an organization are as: These resources of the organizations are so used in a way to get value out of them. The scoot airlines transform its inputs (resources) into output as product and services. This model is the internal processes or activities that the organization achieves competitive advantage providing vale to its customers. There are two main activities that this is performed by scoot airline: The primary activities include the following: Inbound and Outbound Logistics: This operation of scoot is complex and involves timely delivery of fleets. The devices value in outbound logistic is efficient of luggage handling: scheduling of flight: facilities planning: yield management system and the service system of passengers. Operations: Scoot has quite extensive scope of its operations. It globally flies to eighteen destinations. Competitive advantage of scoot in operation is as it offers customers increased security in their checked in luggage, online booking, quick ticket booking and many other e-services. Services: Scoot has services which add value for scoots customers; it has Kris flyer card privileges and loyalty card for its customers. Sales and Marketing: The scoots strategy of marketing is directly related to its target market by utilization of the marketing mix such as social media and advertising, direct marketing, public relations, experiences and events, promotions and sales. The supporting activities include the following: Technology Management: The management of technology has many systems under it such as the baggage tracking system, flight scheduling system, yield management system, in-flight system. Procurement: Scoot has automated procurement process with strict compliance of rules and regulations. Human Resource Management: It has various training for the scoot members such as ground crew customer service training, agent training, pilots and cabin crew safety operation training. Scoot Airlines Competitive Advantage Using the capabilities of the value chain the strategic resources and capabilities are identified. The strategic position of scoot with respect to revenue focus on the company and its competitors. Revenue with 30% increased in 2014 and 5% increased in 2015, with increasing demand of air travel by 6.3%-6.5%.Scoot success factors are as hiring a well trained, a management team with great skills, ground staff, and cabin crew, pilots etc. using a high tech aircrafts and electronic system on board. Partnership with more established airlines globally. In addition to fantastic value airfares scoot provides a safe, reliable and contemporary travel with unique attitude. It has passionately changed the ways people travel long distance At the airline excellence awards by airlinerating.com Scoot in 2016 has been named as the best low cost airline for the Asia-Pacific region.(Hauston, S, 2016) Scoot being a low cost subsidiary airline possesses standards and quality in flight services. SIA(Singapore airlines) is a reputable parent company of scoot, the day to day operations of scoot run with stability and with great assurance to its consumers. Scoot provides premium cabin option to consumers. It also seeks to change the perception of the people that if one wants to travel cheap, they have to travel uncomfortably. This gives scoot an edge over budget airlines. Its collaboration with Tigerair in the year 2012 has provided travelers with easier transit procedures. The strong social media presence as YouTube, corporate blog face book has been a strategy of targeting the younger demographic. Scoots efforts to catch with digital age has not been very good, it has not been able to keep up with its campaigns. Several times there have been so many technical issues on digital font faced by scoot. Scoot has limited number of fleet of 6 aircrafts, causing it to only provide a choice of thirteen destinations to its consumers. As scoot has started in the year 2011, it has a weaker brand presence. And this resulted in taking more efforts on scoots end to build consumers who have tried and tested other airlines. Opportunities Scoot is setting up new market trend, the demand for budget airlines are rapidly increasing so the consumers are more interested on taking budget airlines to travel. With an increasing demand for the importance of media in consumers lifestyles scoots focus is giving an edge to its competitors. One of the biggest threats faced by scoot is the rising operational cost and inflation. It needs to take an extra care in managing its operational cost. (The scoot away, 2016) Conclusion This short study is based on the Scoot airline internal environment analysis, in this analysis we primarilyconclude andanalyze the internal environment of scoot its mission, vision, objectives and the organizations resources and capabilities and uses the value chain to evaluate the overall activities within the organization and how these resources and capabilities carry up the strength of the organization and also analyzing the weakness of the organization. The analysis is beneficial for acquiring knowledge about the core competencies and the strategic capabilities of the organization scoot airlines. The analysis seeks to give good source of knowledge and information for a better understanding of the internal environment of scoot airline. Reference CAPA, 2015, Scoot approaches profitability became SEAsias top performing long haul LCC, Boosting SIA outlook, Viewed on 21st December 2016,https://centreforaviation.com/analysis/scoot-approaches-profitability--becomes-seasias-top-performing-long-haul-lcc-boosting-sia-outlook-255417 CHANNEL NEWSASIA, 2015, Scoot named best low-cost airline in Asia Pacific, viewed on 21st December 2016, https://www.channelnewsasia.com/news/business/scoot-named-best-low-cost/2314854.html Duval,T, D, 2014, Air transport of Asia Pacific, Ashgate, Rautledge, New York. Hauston, S, 2016, Scoot: Asia's Newest Low-Cost Airline, viewed on 21st December 2016, https://www.thebalance.com/scoot-asia-s-newest-low-cost-airline-282684 Jowkenq, 2012, Singapore airlines, viewed on 21st December 2016, https://www.antiessays.com/free-essays/Scoot-Airlines-306919.html ORACLE NETSUITE, 2015, Press Release, scoot soars in Netsuite cloud, Viewed on 21st December 2016, https://www.netsuite.com/portal/company/pressreleases/08-18-15.shtml Pearson, J, Merkert, R, 2012, Airlines-within-airlines: A business model moving east, Journal of air transport management, vol. 38, no: n.d., p.p. 21-26. Scoot, n.d., Scoot airlines, viewed on 21st December 2016, https://www.scootairline.com/scoot-airlines.html The scoot away, n.d., the scoot story, viewed on 21st December 2016, https://thescootaway.wixsite.com/scoot/scoot-story The Scoot Away, n.d.,SWOT Analysis, Viewed on 21 December 2016, https://thescootaway.wixsite.com/scoot/swot-analysis

Week 5 Short Paper Business Strategies free essay sample

Abstract This short paper will examine multidomestic and transnational business strategies using McDonalds, Coca Cola, and Disney to demonstrate both strategies. The paper will conclude with determining which strategy is best for the company Trader Joe’s; the company used for Global Business Management’s final project. Week 5 Short Paper: Business Strategies This short paper will examine multidomestic and transnational business strategies using McDonalds, Coca Cola, and Disney to demonstrate both strategies. As large product manufacturing organizations continue to expand and grow internationally, their global reach will bring their products to consumers in those locations. Moving into these countries comes with a shift in business strategy in an effort to implement a successful selling campaign. Two examples of these strategies are multidomestic and transnational corporations. Companies that follows a multidomestic strategy fits its products to each country in which they conduct business. Moreover, the organization establishes a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market (Ireland, Hoskisson, Hitt, 2008, p. We will write a custom essay sample on Week 5 Short Paper: Business Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 169). The nation’s most popular burger chain, McDonalds is a perfect example of the multidomestic strategy. McDonald’s has a global presence that spreads across 119 countries all inhabited continents. McDonalds’ has turned the home of Le Cordon Bleu cooking academies and Michelin Guide of world-renown restaurants into its second most profitable market in the world. The chain has more than 1200 restaurants in France. Each of the locations in France are locally owned. McDonald’s growth rate is 30 restaurants per year (Fancourt, Lewis, Majka, 2012). McDonald’s researches each country’s local customs and foods before deciding on the direction for their menu and opening of stores. For example, the restaurant locations in India do not sell sandwiches made with beef. This is due to India’s culture where cows are viewed as sacred. Another example of this strategy is used by a well-known theme park that has successfully expanded into Tokyo and France among other countries. This well-known theme park is none other than Disney Magic Kingdom. The move into France required an analysis of France’s culture. The park caters to France’s local customs. The theme park rides are tailored to the tastes of the European community. When the theme park initially opened, business suffered due to the unfamiliar culture. Additional research was conducted to ensure a better understanding of the culture and to secure success. Disney Hong Kong leveraged the following analysis to determine the implications to configuring and coordinating value chains. Marketing and sales was one area analyzed. Advertisement was delivered through the newspapers and word of mouth of its customers. Special events for festivals and occasions such as Chinese New Year and joint promotion with local attractions. Imports from Tokyo Disneyland coupled with using Hong Kong designer Vivienne Tam to design the Chinese costume for the characters. From a human resource perspective, Asian employees were recruited. This helped the unemployment issues in Asia. Disney University was used to orient and train staff (Thinking Made Easy, 2010). Moreover, Disney learn from mistakes, focus on the local communities, and therefore reduce their loss, profit, and increase attendance yearly. Transnational strategy is used by companies that sell products in multiple countries across the world. This strategy differs in the method the product is marketed in each country. The product maintains continuity no matter which country it is being sold. The product integrity remains intact and is not modified according to local customs or preference. Coca Cola, a well-known soft drink company is a great example of a transnational product. Coca Cola’s beverage secret recipe has not changed in many years. Their products are sold in over 200 countries worldwide and maintains the same beverage formulation in each country. The bottle label reflects each countries local language; however, the log and contents maintains continuity (Hartman Media, n. d. ). Trader Joe’s is the company used in the course’s final project. The strategy used for marketing the company in Canada is that of multidomestic. The company will benefit from this strategy as it is a specialty store whose success is built on serving the community with products that offers some international appeal in their product offerings. The limitations will come by the research and relationships that will be required for success. Trader Joe’s unique business model is built on their strategy of buying directly from both local and international small vendors. In conclusion, a company like Trader Joe’s, who has maintain success with smart, well-planned business strategies in relation to expansion, will be advised in my final paper to expand into Canada using the multidomestic business strategy. Building relationships with local vendors to purchase products will be imperative to their success.

What is Euthanasia and the 3 types Essays - Euthanasia, Free Essays

What is Euthanasia and the 3 types Essays - Euthanasia, Free Essays What is Euthanasia and the 3 types Professor Womack Speech #3 19 February 2015 What is Euthanasia and the 3 types I. Introduction a. Imagine you are driving to school one day; the sun is finally out since who knows when, a slight breeze blowing, it feels so good you dare to roll the windows down. you are cruising along, jamming to missy Elliot, but of course, your mind is on the big speech you have in public speaking and out of no where you hear a can horn blaring at you. b. You are brought to reality from your day dream daze only to realize its too late. The semi truck rams into your side of the car with bone crushing force. You are no longer a happy, carefree teen, but a car accident victim, one who is now hopelessly rolling down a hill in their car. c. Paramedics are called to the scene immediately, you hear muffled sounds and an overwhelming sadness comes over you as the realization sets in, then everything goes bleak. d. No, you are not a happy carefree teen anymore, you are an individual in a irreversible coma lying in a hospital bed e. the outcome is unknown says the doctor. Your parents and family are an emotional wreck. f. My name is Tiffany Liu and today I will be discussing Euthanasia and the 3 forms of euthanasia, voluntary, non voluntary, and involuntary. g. Thesis: The word euthanasia translates from the Greek root word as good death. It is describe as the actions of inducing a gentle and easy death. According to the American Medical association, euthanasia is the administration of a lethal agent by another person to a patient for the purpose of relieving a patients intolerable and incurable suffering. Transition: first lets start with voluntary euthanasia II. Body a. Voluntary i. Voluntary euthanasia is when the patient give their consent ii. A person is considered competent if they have a understanding of what is going on and its consequences iii. A example of this would be a doctor giving a patient a lethal injection who is competent and suffering at the patients request. Transition: next is non-voluntary b. Non voluntary i. Non-voluntary euthanasia is done without the knowledge of a patient because of the patients incompetence whether they have always been incompetent or left no advance directive. ii. A person is considered incompetent if they have no understanding of what is going on and its consequences. iii. In most cases in this situation, the wishes of the patient are unknown iv. A example of this would be a physician giving a incompetent elderly women who is suffering from an advanced terminal disease but did not make any wishes when she was competent to decide Transition: last is involuntary c. Involuntary i. Involuntary euthanasia is also done without patients consent ii. Except it is done against the patient, who is competent, wishes or against someone wishes expressed in an advance directive iii. A example of this would be a doctor giving a patient who is unconscious and suffering from stage four liver cancer, a lethal injection despite the fact that they wrote an advance directive against any action to make their death fast. iv. Unfortunately you cant do this to an ex III. Conclusion a. Now that I have informed you of the 3 aspects of euthanasia, voluntary, giving consent b. Nonvoluntary, the patient is euthanized without patients knowledge because of their incompetence c. And involuntary, done against a competent patient wishes d. I hope that you will keep this information for future references and be more informed. Thank you. Works cited "Amyotrophic Lateral Sclerosis: MedlinePlus Medical Encyclopedia." U.S National Library of Medicine. U.S. National Library of Medicine, n.d. Web. 16 Feb. 2015. "Death and Dying." Euthanasia. N.p., n.d. Web. 14 Feb. 2015. "Euthanasia." MedicineNet. N.p., n.d. Web. 15 Feb. 2015. "Forms of Euthanasia." BBC News. BBC, n.d. Web. 16 Feb. 2015. Young, Robert. "Voluntary Euthanasia." Stanford University. Stanford University, 18 Apr. 1996. Web. 16 Feb. 2015.

Strategies for Gathering and Evaluating Sources Essay

Strategies for Gathering and Evaluating Sources - Essay Example The information was last published in the year 2003 and has not been updated of late. There are however other resources that can be found from a variety of books. In addition, the materials found in this article do match the content in most of the other articles. In addition, this article gives case studies that highlight issues that concern censorship in many nations. The author is a music lecturer at the University of Connecticut and has dwelt on the issues affecting censorship for several years. He describes what is already known from other sources and adds little from his personal experiences. The experience that the author has in the field enables him to handle the complexities that arise from the topic under consideration. The information was last published in the year 2006 and has not been updated of late. However, there are other sources that have the latest information regarding censorship in music but which match the content of the article. The article brings forth the newest research concerning the topic of censorship in Africa along with various case studies on the issue. The article focuses on any attempts that are being made in the continent for the purpose of censoring musicians along with the strategies that the musicians have devised for resisting these moves. Nuzum describes what is already known and is unknown in the industry and adds little from his personal experiences. The experience that the author has in the field enables him to handle the complexities that arise from the topic under consideration. The information was last published in the year 2001 and was updated in the year 2008. However, other information sources also have the latest information regarding censorship in music but which matches the content of this article. This book by Nuzum provides details of everything an individual would like to know concerning music including what the parents may not like

Wind Energy in Scotland Essay Example | Topics and Well Written Essays - 2000 words

Wind Energy in Scotland - Essay Example Wilson further considers the site near Peebles in the Scottish Borders one of the most powerful in the country with 24 wind turbines, each standing 75 metres high. If all planned wind farms go ahead, Wilson notes, the Borders will be the renewable energy capital of Britain, with more jobs for more people and the ability to help the Government meet its own targets of 10% of electricity being produced from sustainable energy by 2010. The optimism expressed by the energy minister, however, is one-sided and does not take into consideration any of the controversy surrounding use of wind power. Nick Goodall (2002) of the British Wind Energy Association (BWEA) expresses his belief that the major issues involved in utilising wind resources are not technical but institutional. 'Planning' and 'Connection' are two areas of principal concern. One potential threat to further development of wind energy is the existence of small but vocal anti-wind farm activist groups. BWEA suggests that configuration of smaller-scale wind farms should be considered along with larger on- and offshore projects. Inclusive working groups should be established to consider the interests of all affected parties. Planning, connection and marketing issues require continued attention. Electricity generation accounts for only 20% of Scotland's energy needs according to the Institute of Electrical Engineers (IEE) (Paterson, 2006), and the apparently simple resolution of using wind sources could take away from research into other renewable resources. However, if hydrogen technology increases sufficiently, IEE suggests that an increased electricity component might be necessary. Global considerations should be addressed when developing wind energy policies. Interactions between different policy instruments should be carefully assessed to avoid potential conflicts and inefficiencies. The decline of oil and gas fields of the UK continental shelf will increase Scotland's dependence on non-indigenous sources; in the longer term, global competition for primary energy will grow as global competitors increase along with gradual depletion of global resources. In use of wind, wave and tidal technologies, wind power represents the most feasible option; however the variability of wind power could create considerable technical challenges for the management of the grid and could necessitate substantial thermal back-up capacity (Paterson, Section 4, pp. 2-3). In Scotland, wind is taken for granted, but it definitely is not available at the same degree of power from day to day. A mix of generation technologies that can be connected at every level of the electricity supply chain needs to be developed. Some of the new technologies, particularly wind, introduce new challenges due to the inherent variability of power supply. In Scotland's government report on strategies for developing a renewable energy program (Choosing, 2005), rhetoric throughout the report overwhelms the

Consumer Buying Behaviour: The Cosmetics Industry

Consumer Buying Behaviour: The Cosmetics Industry Abstract Women have an inherent love of beauty. The rapid economic growth, coupled with the huge development of cosmetics industry in China, contributes to the significant changes of cosmetics consumer behavior. Cosmetics have become a routine tool to make women more presentable. Understanding behaviour of consumers is a key to the success of business. As a huge potential consumer group, understanding of their attitudes and buying behavior towards cosmetics seems to be necessary. This study focused on investigating and analysing the purchasing patterns for female college students. Via the systemic study, companies will be beneficial to have a better understanding of college females in terms of cosmetics purchasing. The survey was conducted with focus group and questionnaires. The results of questionnaires will be analyzed by using SPSS and data were analysed by frequency analysis, cross-tab analysis and multi-respond analysis. Introduction 1.1 Research background With the expansion of social group and rising incomes, beauty consciousness among women has changed. Cosmetics entered into womens lives on a daily basis. The act of beautifying physical appearance not only becomes a distinct way to express ones image but also a pattern to show respect to other people (Choi, Kim, Kim, 2007). Following decade of years tremendous economic development, the Chinese cosmetics industry is undergoing fast changes and advancement. It further enhances the consumption level of urban and rural residents, improve the consumption environment, optimize consumption structures, and contribute to expansion of the fields of consumption (Tao, 2005). Consumer categories such as cosmetics benefited from the rapid growth in consumer spending, and have become a huge money maker. Meanwhile, the increasing fashion and beauty consciousness, as a natural outgrowth of rising incomes, diversify consumers demands. Obviously, this potential has not only attracted international cosmetics companies, but also led to more domestic cosmetics producers trying to enter the market. As a consequence, competition will be further intensified among foreign and domestic companies. Previous research indicated that females spending on cosmetics still making up of the main income for the entire cosmetics market. An increasing number of female college students starting to show strong interest in enhancing their appearance through make-up (Huang, 2003). With a high level of interests in appearance, they have revealed a great potential. College students represent not only the remarkable consumption potential but also the future mainstream. Thus, the female college students patterns of consumption gradually become a major concern (Choi, Kim, Kim, 2007). Studying consumer behavior enables companies to understand why consumers make the purchase decision and predict how they will react to promotional messages. On the purpose of maintaining and expanding market share, understanding of consumer behavior will be required to suit their changing needs. Therefore, research need to be conducted to provide cosmetic companies with basic data required in establishing marketing s trategies for advancement into Chinese market to tailor consumption patterns of female college students. 1.2 Scope and objectives of study When reviewing the literatures on the cosmetic and toiletry industry, the existing research related to Chinese cosmetic consumer is typically concerned with the entire market. Not many studies are available specifically focus on college students buying behavior. In the regard, considering the massive size of China, the present study limits itself to the female college students. By and large, this dissertation makes an attempt to investigate and analyse purchasing pattern of female college cosmetic consumers. In particular, this study aims to achieve the following objectives: To pinpoint and obtain a general picture of the cosmetics industry in China. On completion of this objective, the intention would be to get an insight into the cosmetics environment and the rapid growth trend of the industry so as to have a good knowledge base that can support the study throughout the dissertation. To investigate and analyse cosmetics buying behavior of female college students in China. The intention of this objective would be to a) understand how college student perceive cosmetics, b) identify their characteristics in terms of cosmetics purchase, and c) develop a greater understanding of motivation for purchasing, different factors involved in purchase decision of cosmetics and how product attribute, such as price, quality etc, effects buying patterns, thereby mapping out a model for female college students purchasing behavior. Based on the analysis of the research carried out, briefly propose a number of key recommendations enable companies in the industry to target their marketing strategies at college cosmetics consumers. The data that plan to be gathered for this research will be obtained from both primary and secondary resources. The secondary sources of data will be derived from published articles from internet database, journals and magazines, theses, and related studies on cosmetics. On the other hand, the primary source of information regarding the study will be gathered from focus groups and questionnaires, prepared by the researcher, which will be delivered to the respondents of the research. 1.3 Significance of study The boom of cosmetics industry in China has brought about changes in consumer behavior. The importance of the study cannot be understated. It is anticipated that the outcome of this study will certainly contribute towards a better understanding of the changing perception and behaviour of cosmetics buyers. Furthermore, there are a number of literatures that have discussed the female consumer behavior with regards to the purchase of cosmetics. This study will combine the relevant literature with own findings from primary research to provide an in-depth discussion. Therefore, the study will be significant in terms of better positioning of products and more effective marketing communication to tailor the demand of college females. This means that the findings will not only be able to benefit both foreign and domestic companies who have the willingness to enter the market but also various retailers who want to expand sales. Literature review Many theories have been proposed to explain consumer behaviors within certain industry area. Understanding todays consumer is the key to realising the future needs and expectations of beauty consumers, and is potentially relevant to improving marketing effectiveness (Tang, 2008). Previous studies hold that knowing the psychological process by which consumers make purchasing decisions enables marketers to grasp opportunities and even predict the shifts and future development trend of the consumer markets. Additionally, it exerts positive impact on improving cosmetics sales (Yau, 1994). Previous studies regarding the patterns of purchasing cosmetics à £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ©Ã¢â€ž ¢Ã‹â€ Ãƒ ¨Ã‚ ¿Ã‚ °Ãƒ ¤Ã‚ »Ã‚ ¥Ãƒ ¤Ã‚ ¸Ã¢â‚¬ ¹Ãƒ ¥Ã‚ Ã‚ ³Ãƒ ¥Ã‚ °Ã¢â‚¬  displayà §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¤Ã‚ ¸Ã‚ »Ãƒ ¨Ã‚ ¦Ã‚ Ãƒ ¨Ã¢â‚¬Å¡Ãƒ §Ã¢â‚¬Å¡Ã‚ ¹ à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¦Ã‚ ®Ã‚ µÃƒ ¨Ã‚ ¦Ã‚ Ãƒ ¦Ã¢â‚¬ Ã‚ ¹Ã‚ ¼Ã‚ Ã‚ ¼Ã‚ Ã‚ ¼Ã‚  2.1 Relationships between cosmetics and females à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ §Ã¢â‚¬Å¡Ã‚ ¹Ã‚ ¼Ã… ¡Ãƒ ¥Ã…’-à ¥Ã‚ ¦Ã‚ Ãƒ ¥Ã¢â‚¬Å" Ãƒ ¨Ã‹â€ Ã¢â‚¬ ¡Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ ¦Ã¢â€š ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¤-à ¨Ã‚ ²Ã…’ à ¨Ã‚ ¿Ã‹Å"à ¦Ã‹Å" ¯Ãƒ ¥Ã‚ ¹Ã‚ ²Ãƒ ¨Ã¢â‚¬Å¾Ã¢â‚¬  Ãƒ §Ã¢â‚¬ ºÃ‚ ´Ãƒ ¦Ã… ½Ã‚ ¥Ãƒ ¥Ã¢â‚¬  Ã¢â€ž ¢ à ¦Ã…“†°Ãƒ ¥Ã¢â‚¬ ¦Ã‚ ³consumer behaviorà §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¨Ã‚ ®Ã‚ ºÃ‚ ¼Ã… ¸Ã‚ ¼Ã… ¸Ãƒ ¥Ã†â€™Ã‚ keralaà ©Ã¢â‚¬ ¡Ã…’à ©Ã‚ Ã‚ ¢Ãƒ ©Ã¢â‚¬Å¡Ã‚ £Ãƒ ¦Ã‚  Ã‚ ·Ã‚ ¼Ã… ¸Ãƒ ¥Ã‚ Ã… ¡Ãƒ ¤Ã‚ ¸Ã‚ ª300à ¥Ã‚ ­-à §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ °Ã‚ Ãƒ ©Ã¢â‚¬Å" ºÃƒ ¥Ã… ¾Ã‚ « Few systematic studies have examined that à ¦Ã‚ ¯Ã¢â‚¬ Ãƒ ¥Ã‚ ¦Ã¢â‚¬Å¡Ãƒ ¨Ã‚ ¯Ã‚ ´Ãƒ ¤Ã‚ »Ã¢â€š ¬Ãƒ ¤Ã‚ ¹Ã‹â€  à ¥Ã…’-à ¥Ã‚ ¦Ã¢â‚¬  Ãƒ ¥Ã¢â‚¬Å" Ãƒ ¥Ã‚ ¯Ã‚ ¹Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ ¦Ã¢â€š ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©Ã¢â‚¬ ¡Ã‚ Ãƒ ¨Ã‚ ¦Ã‚ Ãƒ ¦Ã¢â€š ¬Ãƒ ©Ã‹Å" ¿ à ¤Ã‚ ¹Ã¢â‚¬ ¹Ãƒ §Ã‚ ±Ã‚ »Ãƒ ¤Ã‚ ¹Ã¢â‚¬ ¹Ãƒ §Ã‚ ±Ã‚ »Ãƒ §Ã… ¡Ã¢â‚¬Å¾ à ¥Ã‚ ¥Ã‚ ³Ãƒ ¦Ã¢â€š ¬ à ¤Ã‚ ¸Ã‚ ºÃƒ ¤Ã‚ »Ã¢â€š ¬Ãƒ ¤Ã‚ ¹Ã‹â€ Ãƒ ¨Ã‚ ´Ã‚ ­Ãƒ ¤Ã‚ ¹Ã‚ °Ãƒ ¥Ã…’-à ¥Ã‚ ¦Ã¢â‚¬  Ãƒ ¥Ã¢â‚¬Å" Ãƒ ©Ã‹Å" ¿ In this generation, cosmetics are used by women of practically all walks of life High-end cosmetics The desire to be beautiful could be considered a human tendency, as it is exhibited by almost every culture all around the world. KIRARA(PDF) Research suggests that beauty consciousness among people in general is changing. Vigneron and Johnson (1999) reported that peoples needs for appearances and materialism were increasing. That is human beings wanted to satisfy the need to look and feel good. This created a boom in the cosmetic and toiletries sector across the world. Chambers Encyclopedia defines cosmetics as (a) articles intended to be rubbed, poured, sprinkled or sprayed on, introduced into or otherwise applied to the human body or any part thereof for cleaning, beautifying, promoting attractiveness or altering the appearance and (b) articles intended for use as a component of such articles. Now a variety of cosmetic and toiletries ranging from natural to sophisticated items are available in the market. The pattern and preference of use of these items vary according to different segments of gender, age and socio-economic class. When we review the literature on the cosmetic and toiletry industry, not many studies are available especially about Indian scenario. 2.2 Patterns of women purchasing cosmetics Most early theories of consumer behavior were concerned with the purchasing characteristics and influential factors. Schutte and Ciarlante (Schutte Ciarlante, 1998)argued that in China the purchase decision is typically based on the usefulness of the product such as its physical characteristics and price value. However, recent studies outlined by Liang (Liang, 2008) suggested that womens purchasing pattern differs with men. Their buying decision tend to influenced easily by the purchasing environment, and have more impulse purchase. Besides, generally speaking, females have strong self-awareness when purchasing, which means majority of the decisions were made on the basis of personal preference or subjective impression, sensation. 2.2.1 Characteristics of purchasing cosmetics In general, female invest more money on various cosmetic products and even spared no expense because they pay more attention to appearance than men (Huang, 2003). The characteristics of modern Chinese females regarding cosmetics purchase can be summed up in three points: Easily affected by market atmosphere Normally, products promotion, advertising and other factors can easily tempt young females to make irrational purchases. In a research by Cong (Cong, 2008), results showed that 56% of females bought unneeded or unexpected cosmetics products as a result of discount, followed by the purchase due to interests aroused by shop environment and sales exhibition (40.8%). Accounts for 22.8% of females who bought useless products or had irrational consumption were affected by advertisement. Thus, compare with men, female is prone to be encouraged over-consumption by commercial appeals. Mood consumption Female tend to have more generous sentiments in the process of purchase. Their certain desires are prone to be roused and affected by mental activities. Oliver Yau (Yau, 1994) contended that mood consumption normally occurs in two situations. One of which might be triggered by delusion under particular circumstance. For example, lots of females had encountered situation that unexpected spending happens after being paid out the salary. Another circumstance that contributes to mood consumption is likely to happen in the case of that female with unusual mood. Such as, a considerable number of female go shopping when they feel frustrated and happy. Relatively low loyalty to brands Chinese cosmetics consumers show less passion on being loyal to brands. They would like to try several brands to compare them rather than be from the same brand (Labbrand, 2009). Besides, another reason that contributes to low brand loyalty is seasonal consumption of Chinese consumers due to the significant difference in climate between summer and winter (Mo, 2008). Customers have to change their purchase habit to suit the season. For instance, customer tends to use more sunscreen to protect their skin and less oily cream in summer than they do in winter. 2.2.2 Purchasing influences As established by Access Asia Limited (Access Asia Limited, 2008), Chinese consumers heavily rely on products, stores and services they know and trust. The same philosophy is applicable equally to product brands, with word-of-mouth communication proving to be a pervasive reason for consumers to change brands and most potent marketing tools in China. This is supported by Xuecai Liang (Liang, 2008) who claimed that among the females, friends group plays a very important role on information communicating about different brands of cosmetics. Some people will only buy products that they have been recommended by friends. However, the increasing effects of advertising on the urban and younger Chinese buyer cannot be neglected as their media exposure increases (Yang, 2004). In addition, the physical characteristics like reliability, innovative technology and high brand profile are the important factors when make a cosmetic purchase, a study by Yuyuan Huang suggested that (Huang, 2003). Taking different attitudes towards local and foreign brands as example, Huang explained that foreign brand represent high quality and status at the Chinese consumers view, while local brand are perceived as shortage of these selling advantages, even both product sold at the same price. Besides, it worth to notice that local cosmetics consumers now are prepared to pay more for better quality, service, and convenience. The variety of choice is seen as another factor. According to Shen, Liu and Huang (Shen, Liu, Huang, 2005), majority of the consumers will prefer to shop in large stores when they can easily reach such places, whereas finding the lack of product choice in smaller stores (especially in terms of range of price) to be embarrassed. It can be argued that larger stores will provide more bargains, which means the products tend to have higher price value. Such stores are also considered as being more convenient to shop in, contributing to the flourishing development of the discount retailing sector over recent years (Access Asia Limited, 2008). Moreover, in the eyes of Chinese consumer, the depth of communication brands had with their customers is vital. According to survey conducted by Labbrand (Labbrand, 2009), Chinese consumers have a strong demand to communicate with brands. For instance, they would like to receive inquiry from brand concerning their feeling about the products they use, or to be informed in time when brand have special events. Besides, consumers considered that from communicating with brand they can better compare and finally find the most suitable cosmetics for their specific needs and desires. Thus, it can be argued that companies who kept contact with consumers tend to have higher sales and brand loyalty. Industry review The huge advances witnessed over the past two decades have improved the living standards of millions of Chinese citizens. With the upgrade of living standards, private consumption among expenses has reached a higher level. The rise in private consumption translated into greater spending on personal care products in the booming cosmetics industry (Tao, 2005). In China, the development of the cosmetic industry has been to a new stage and it shows a sound momentum of growth. Market potential: Chinese cosmetic market continues to surge In recent year, the continuous rapid economic growth generates good environment and favorable development space for cosmetics industry maintaining a rapid rate of growth. In 2003, china had become the second-largest cosmetics market in Asia after Japan, and was the eighth largest in the world (Li, 2005). According to National Bureau of Statistics (NBS) of China, the Chinese cosmetics market generated total revenues of RMB ¿Ã‚ ¥488.3 billion in 2007, representing annual sales grew by 26.3 percent over the same period last year. In 2008 and 2009, the sales grew by 22.2% and 17.2%, respectively, over the same period, to reach respective values of RMB ¿Ã‚ ¥596.5 and RMB ¿Ã‚ ¥348.2 billion in 2008 (HKTDC, 2009). At the same time, it has also been taken note that the performance of the market is forecast to decelerate, but still increase by approximately 13% annually (Datamonitor, 2009). Overall, the cosmetics industry is surely faster than the economic growth which means the long te rm potential of the Chinese cosmetic market is fairly vast. Additionally, given its population of approximately 1.3 billion, China has the largest market potential. Chinas share of the global cosmetic market may seem small compared to huge markets like the US and Japan, but with a population of over a billion people, the growth potential there is staggering, said Lenka Contreras, vice president and head of the Consumer Products practice for Klines research division (Pitman, 2005). Chinas cosmetics market is still far from saturation.à ¨Ã¢â€š ¬Ã†â€™Ãƒ ¨Ã¢â€ž ¢Ã¢â‚¬ËœÃƒ ¤Ã‚ ¸Ã¢â‚¬ ¹Ãƒ ¨Ã‚ ¦Ã‚ Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¨Ã‚ ¦Ã‚ Ãƒ ¦Ã‚ Ã¢â‚¬â„¢Ãƒ ¥Ã¢â‚¬ ºÃ‚ ¾Ãƒ ¨Ã‚ ¡Ã‚ ¨Ã‚ ¼Ã‹â€ HKTDCà ©Ã¢â‚¬ ¡Ã…’à ©Ã‚ Ã‚ ¢Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã¢â‚¬ ºÃ‚ ¾Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã‚ ¯Ã‚ ¹Ãƒ ¦Ã‚ ¯Ã¢â‚¬ Ãƒ ¤Ã‚ ¸Ã‚ ­Ã‚ ¼Ã…’à ¦- ¥Ã‚ ¼Ã…’xx ¼Ã¢â‚¬ °!!!!à ¨Ã‚ ¿Ã‹Å"à ¦Ã‹Å" ¯Ãƒ §Ã¢â‚¬ Ã‚ ¨datamonitorà §Ã… ¡Ã¢â‚¬Å¾Ã‚ ¼Ã… ¸!!!!!!! Characteristics of chinas cosmetics market The consumer market development is vigorous With economy expanding and mass livelihood improving, awareness of personal well-being prompts strong and continuous growth in the consumer market. It not only reforms the consumption pattern but also drive the sales (Asia consulting, 2008). In that sense, it is predicted that the Chinese cosmetic consumer market is dynamic. Women stimulating the market growth Female is still an essential part of Chinese cosmetics market, especially those office ladies. As Chinese women are now increasingly beauty consciousness and awareness, the use of cosmetics has become a part of their daily routine (Fung, 2005). Accordingly, the rising proportion of young females in white-collar jobs has formed the loyal customer basis for this market, and the cosmetics sales have been driven. Their spending on cosmetic is outgrowing over other areas. National Bureau of Statistics has come up with data that shows women ages from 20-54 account for 27.21% of the total population. Being more economically independent, the enormous number of consumers in the group will generate huge demands than ever (HKTDC, 2009). The famous-brand effect appears day by day on the market The rising sales of famous-brand products reflected that customers attitudes concerning cosmetics have changed (Chen Xue, 2005). As the improving residents consumption level, people are willing to pay more attentions to those well-know cosmetic products which were considered with high grade, quality assurance and harmlessness. For example, customers will be highly delighted with brand-name products that can prevent wrinkles or keep moisture balance in the skin. Due to the impression lifted in mind, its sales increased dramatically and gradually become the main growth point of the entire market. Instead, few shows interest in low-end cosmetic products (China Consulting, 2008). Consumer In Chinese cosmetics market, consumers ways of spending are undergoing a significant change. Dianyi Zhang, president of China Cosmetics Association, claimed that modern customers behave more independently on consumption. Consumers tend to utilize different channels and rely on various measuring standard to get a pleasing cosmetics, rather than dependent on advertising. In addition, changes also occur on consumer group. Depending on the difference in requests on brand, quality, price and personal affordability, consumers were divided into low, middle and high classes. And, every class has a great number of loyal customers (HKTDC, 2009). Women of all ages were concerned with their lifestyle. The rising purchasing ability of women helped them to spend more on personal grooming. This grooming consciousness was encouraged by womens active participation in advertisement or fashion shows, such as the popular Fashion TV program (Pitman Simon, 2009). In china, consumption pattern of consumers is changing. The consumers have become globalized in their thinking and are ready to enjoy with some impulsive shopping. Access to various brands and products give them better knowledge towards cosmetics, due to fast-flowing information (Tang, 2008). Therefore, as a cosmetics producer, motivations and type of products purchased should be different depending upon the segment of consumer targeted. Competitive situation The business environment in China has been improving, especially since 2001, when the country joined the World Trade Organization. The commitment to opening its market in compliance with the WTO rules has further stimulated the market, with greater participation from international and domestic player. Consequently, competition between multinationals and local players is heating up across the country (Utsunomiya, 2003). 3.4.1 Foreign Brands Continue to Dominate in the Chinese Market International brands play a dominant role in the upper-end cosmetics market, such as PG (Olay), Unilever (Ponds), Shiseido, LOreal and Estee Lauder etc (See Table 1) , due to young womens pursuit of well-known brands in literary. These large multinational cosmetic players have entered the mainland market one after another to build their own manufacturing basis and sales network (Sunfaith China Ltd, 2005) and many of those players have been operating successfully in the China market, making their brands well-known and occupy about 80% of the total market share. According to certain statistics, the world top 15 brand of cosmetics had set up own specialty stores (HKTDC, 2002). Even so, those cosmetics magnates have accelerated expansion into low-end products. For example, Avon and LOreal launched low-end cosmetics one after another to suit the changing customers needs and purchasing behavior, and expand the market share (HKTDC, 2009). Table 1 Top Ten Preferred Colour Cosmetics Products, 2006 (Access Asia Limited, 2008) Brand % Share Maybelline 10.3 LOreal 9.9 Shisiedo 8.0 Lancà ´me 7.3 Avon 6.6 Està ©e Lauder 5.5 Yue Sai 5.1 Revlon 4.7 Amway 3.8 H2O 3.2 Others 35.6 TOTAL 100.0 3.4.2 Transformation of local Chinese companies is under way Compared with foreign companies domestic players have smaller market share due to several weaknesses. For instance, weak financial ability, lack of research and development capability, and lack of experience in brand management and marketing. Therefore, most of those players produce low-end product with only a small number making high-end product that can compete with foreign players (Li, 2005). Nonetheless, as the economic growth domestic companies has undertaken a transformation, gradually changed the impression with low quality and price, and entered into high-end market so as to become more competitive (Ocn, 2008). Facing with the open markets and trade liberalization in China, the previous mentioned increasingly fierce competition is inevitable. On the purpose of responding to the changing customer demands, market players have devised a variety of marketing strategies so as to create impressive product image in customers mind and drive them to spend more money on their own products. Distribution channel SWOT analysis of the female market Future develop trend http://www.cosmeticsdesign.com/Products-Markets/Asian-cosmetics-players-opt-for-natural-and-organic-standards Cosmetics players opt for natural and organic standards In karara (PDF) the main reasons for boom in cosmetic industry as increasing fashion and beauty consciousness coupled with rising incomes and focus on health and fitness. A natural and holistic approach attracts these women, especially where there is an interest in complementary health and in overall well being. Key issues à ¦Ã‹Å" ¯Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¦Ã‹Å" ¯Ãƒ ¥Ã‚ ºÃ¢â‚¬ Ãƒ ¨Ã‚ ¯Ã‚ ¥Ãƒ ¦Ã…  Ã…   SWOT analysis à ¦Ã¢â‚¬ Ã‚ ¾Ãƒ ¥Ã…“ ¨Ãƒ ©Ã¢â‚¬ ¡Ã…’à ©Ã‚ Ã‚ ¢Ã‚ ¼Ã… ¸ Summary of key issues related to your literature and industry review The key issues section is where you, having completed the situation analysis consider what are the key issues facing the company and the market. So in a sense it is a summary chapter at the end of the first section of your report. In this chapter you should give an indication of what you think are the most important issues facing the company and the market. à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã…’-à ¥Ã‚ ¦Ã¢â‚¬  Ãƒ ¥Ã¢â‚¬Å" Ãƒ ¦Ã‚ ¶Ã‹â€ Ãƒ ¨Ã‚ ´Ã‚ ¹Ãƒ ¨Ã¢â€š ¬Ã¢â‚¬ ¦Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã…“ ºÃƒ §Ã… ½Ã‚ °Ãƒ ¥Ã…“ ¨Ãƒ ¦Ã¢â‚¬ °Ã¢â€š ¬Ãƒ ¥Ã‚ ­Ã‹Å"à ¥Ã…“ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©- ®Ãƒ ©Ã‚ ¢Ã‹Å" ¼Ã…’à ©Ã¢â€š ¬Ã… ¡Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ºÃƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¦Ã‚ ­Ã‚ ¥Ãƒ ¤Ã‚ ºÃ¢â‚¬  Ãƒ ¨Ã‚ £ à ¦Ã‚ ¶Ã‹â€ Ãƒ ¨Ã‚ ´Ã‚ ¹Ãƒ ¨Ã¢â€š ¬Ã¢â‚¬ ¦Ãƒ ¨Ã‚ ¡Ã…’à ¤Ã‚ ¸Ã‚ ºÃƒ ¥Ã… ½Ã‚ »Ãƒ ¨Ã‚ £Ãƒ ¥Ã¢â‚¬  Ã‚ ³ Consumer à §Ã¢â‚¬ ºÃ‚ ²Ãƒ §Ã¢â‚¬ ºÃ‚ ®Ãƒ ¨Ã‚ ¿Ã‚ ½Ãƒ ¦Ã‚ ±Ã¢â‚¬Å¡ à ¥Ã‚ Ã‚ Ãƒ §Ã¢â‚¬ °Ã…’à ¥Ã…’-à ¥Ã‚ ¦Ã¢â‚¬  Ãƒ ¥Ã¢â‚¬Å" Ã‚ ¼Ã… ¸Ã‚ ¼Ã… ¸Ã‚ ¼Ã… ¸ Company à ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã¢â‚¬  Ã¢â‚¬ ¦Ãƒ ¤Ã‚ ¼Ã‚ Ãƒ ¤Ã‚ ¸Ã… ¡Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã…“ ºÃƒ ¥Ã‚ Ã‚  Ãƒ ¦Ã…“†°Ãƒ §Ã… ½Ã¢â‚¬ ¡Ãƒ ¤Ã‚ ½Ã… ½Ã‚ ¼Ã…’ à ©Ã¢â€š ¬Ã… ¡Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡Ãƒ ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¨Ã‚ ¿Ã¢â‚¬ËœÃƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¦Ã‚ ­Ã‚ ¥Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¤Ã‚ ºÃ¢â‚¬  Ãƒ ¨Ã‚ £Ãƒ ¦Ã‚ ¶Ã‹â€ Ãƒ ¨Ã‚ ´Ã‚ ¹Ãƒ ¨Ã¢â€š ¬Ã¢â‚¬ ¦Ãƒ ¦Ã‚ Ã‚ ¥Ãƒ ¨Ã‚ £Ãƒ ¥Ã¢â‚¬  Ã‚ ³Ãƒ ¨Ã‚ ¿Ã¢â€ž ¢Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ ©- ®Ãƒ ©Ã‚ ¢Ã‹Å" ¼Ã… ¸Ã‚ ¼Ã… ¸Ã‚ ¼Ã… ¸ Research methods 5.1 Approach 5.2 Data gathering method 5.3 Data Processing http://ivythesis.typepad.com/term_paper_topics/sample_dissertation_research_problem_and_objectives/ In this study, the self-administered semi-structured questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected. The data will then be presented by means of graphical representations and illustration and the difference would be highlighted. à §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶Ãƒ ¦- ¹Ãƒ ¦Ã‚ ³Ã¢â‚¬ ¢ 38 à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ §Ã‚ ¯Ã¢â€š ¬ à §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶Ãƒ ¦Ã… ¾Ã‚ ¶Ãƒ ¦Ã¢â‚¬ ¹ à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ºÃ…’à §Ã‚ ¯Ã¢â€š ¬ à §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶Ãƒ ¥Ã‚ °Ã‚ Ãƒ ¨Ã‚ ±Ã‚ ¡ à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ¸Ã¢â‚¬ °Ãƒ §Ã‚ ¯Ã¢â€š ¬ à §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶Ãƒ ¥Ã‚ ·Ã‚ ¥Ãƒ ¥Ã¢â‚¬ ¦Ã‚ · à §Ã‚ ¬Ã‚ ¬Ãƒ ¥Ã¢â‚¬ ºÃ¢â‚¬ ºÃƒ §Ã‚ ¯Ã¢â€š ¬ à §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶Ãƒ ¦Ã‚ µÃ‚ Ãƒ §Ã‚ ¨Ã¢â‚¬ ¹ à §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ºÃ¢â‚¬ Ãƒ §Ã‚ ¯Ã¢â€š ¬ à ¨Ã‚ ³Ã¢â‚¬ ¡Ãƒ ¦-â„ ¢Ãƒ ¨Ã¢â€ž ¢Ã¢â‚¬ ¢Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¨Ã‹â€ Ã¢â‚¬ ¡Ãƒ ¥Ã‹â€ Ã¢â‚¬  Ãƒ ¦Ã… ¾Ã‚  Research question Secondary research: The following information could be considered using desk research to give a general review and help to assist analysis of primary researches: Cosmetics industry review The purpose of this part is to find out important information concerning the entire cosmetics markets in china. Main issues that need to investigate include: Main characteristics of Cosmetics Industry in china What current market development trend is What Competitive situation is within cosmetics market Development opportunities of the cosmetics market within china This information will be helpful to better understand and form general perceptions of industry situation in china. There are several ways to obtain required information above. Data sources: Internet Databases Go to college library website and use its databases, such as: Marketline Academic Search Premier Business Insights Access Asia Series Business Source Premier To look for industry reports and e-journals those contain information regarding the Chinese cosmetic market. Find out information about the current cosmetics market and even see what demographics suit Shiseido to introduce the product to. Applying databases is a good way to get information due to its huge information storage volume and reliability. Most of them are academic-based, and have a comprehensive understanding on specific field. Websites: Look up necessary websites such as www.shiseidochina.com where might be possible to get some internal data sources. The use of this data is to define the competitive position of the firm, an evaluation of a marketing strategy the firm has used in the past, or gaining a better understanding of the company. Even, their past researches on consumer behaviors. The internal data sources might be sales marketing reports and accounting financial reports of the company. Magazines Newspapers It is also possible to look at some Chinese cosmetics industry magazines so that to acquire valuable industry information and some current cosmetic issues happened in china. Quantitative Qualitative methods In order to ascertain consumers cosmetics buying patterns and product satisfactions, quantitative and qualitative researches are both required to be implemented. It should be noticed that the understandings of consumers would exert significant impacts on companys marketing strategies. Besides, it is valuable for coming up with comments and suggestions to Client Company after analyzing Chinese customer. The main objectives of quantitative and qualitative research falls into several parts as followed: Motive of Purchasing Cosmetic Product Motives are defined as general drives that direct a consumers behavior toward attaining his or her need and the motivational drive directly affects the specific benefit criteria consumers use to evaluate products. Thus, understand buying motivations will provide evidences to Client Company to better position its products. Information Sources There are differences in using information sources among various age groups. Knowing customers through what kinds of channels to get products information could help Shiseido sell products more effectively to target audiences. Evaluative Criteria for Purchasing Cosmetics As for criteria for purchasing cosmetics, the responses will be in order of quality, price and volume of content. It is crucial to see what element is more important to customers when buying cosmetics. This will do company a favor to develop products or marketing strategies. Place of Purchasing Cosmetics In terms of the place of purchase, primary research should focus on finding out the reasons for selecting these places of purchase. Then, company can identify the perfect place to sell its products on the basis of information provided by survey. Satisfactions and dissatisfactions It is well known that satisfactions with a product will perform huge influences on its sales volume. This primary research should identify the level of satisfactions towards Shiseido and try to find out any aspects that consumers wish to see changes. Quantitative research Questionnaires As the measuring tools of this study, questionnaire based on previous studies and results of preliminary research were used. In this case, this study was carried out in the country of China. Therefore, questionnaire in English should be translated into Chinese. To reach a variety of different customers, questionnaires are supposed to carry out at different city within china so that to get as many points of views as possible. Questionnaire is consisted of 3 main sections: Section 1 is simply some questions on demographical characteristics of respondents like gender, age and occupation etc. to profile consumers. Section 2 emphasizes on customers buying behavior on cosmetics. As objectives mentioned above. For instance, purchase motivation information sources, evaluative criteria for purchasing basic skin care items and color make-up products, store type of purchasing cosmetic product and reasons for store selection persons to exert influence upon purchasing and satisfaction/dissatisfaction on cosmetics purchased. Section 3 focuses more on investigating customers perceptions concerning Shiseido products. Such as, customers brand awareness of Shiseido, brand image and brand position in customers mind. Additionally, the results of questionnaires will be analyzed by using SPSS. The analysis conducted in the study with SPSS statistics package includes frequency analysis, cross-tab analysis, analysis of variance and Multiple Range test. Survey In order to keep questionnaire short enough to maintain respondents interests, there must be some questions cannot be asked. Thus in this project, I will also consider conductin

The Basics of Socialism and Communism Essay -- Government History Soci

The Basics of Socialism and Communism The radical political essay, Communist Manifesto- written by the German revolutionary philosopher Karl Marx, addresses numerous sociological problems of the 1800’s. In it, Marx basically calls for a proletariat, or working class, revolt and the installation of communism. Communism, also known as â€Å"scientific socialism†, like the latter name points out, is derived from socialism. These two complicated theories both yield a government that as autonomous political system has the responsibility to govern its country with the people's best interest as the priority. The Communist Manifesto and these ideas, however, can be best understood with an explanation of socialism and communism. Socialism, which preceded communism, began in the late 1700’s and early 1800’s. Utopian socialists such as Charles Fourier, Robert Owen, and Charles Dana were some of the founders of socialist thought. These visionaries had notions that human society could be organized into ideal communities of all the different occupations, including capitalists in some cases. They thought these communities would be stable and self-sustaining.[i] In addition, socialism calls for â€Å"state ownership and control of the fundamental means of production and distribution of wealth, to be achieved by reconstruction of the existing capitalist or other political system of a country through peaceful, democratic, and parliamentary means.†[ii] It also promotes protecting public welfare with the national government. One of the significant differences between socialism and communism is that along with state corporation ownership, socialism allows and encourages smaller business es to be owned privately. The ultimate goal of... ...s well. Notes [i] Bruno Leone. Socialism: Opposing Viewpoints, (Minneapolis: Greenhaven Press, 1978), 6. [ii] Michael Harrington. Socialism: Past and Future. (New York: Arcade Publishing, 1989), 51. [iii] Leone, Socialism, 19. [iv] Bruno Leone. Communism: Opposing Viewpoints, (Minneapolis: Greenhaven Press, 1978), 2-3. [v] Karl Marx, â€Å"The Communist Manifesto,† The Avalon Project of Yale Law School, (11 March 2002). [vi] Marx, â€Å"The Communist Manifesto.† [vii] Leone, Socialism, 6. [viii] Andrew Linklater. Beyond Realism and Marxism. (New York: St. Martin’s Press, 1990), 113. [ix] Harrington, 39. [x] Leone, Communism, 63. [xi] Harrington, 230-234.

Art George Washington

The reason is because it is a portrait of a person it cannot have parts hat correspondent to one another; they are not equal. When I mean not equal, I mean if you fold the painting in half the painting is not alike both sides are different. The portrait has symbolic meaning behind it because he was our first president and in the portrait he is surrounded with objects of his public life during the service of his country. Now analyzing the painting more thoroughly, one can notice his clothing attire was suitable for his position in power, since he was the president of the United States of America.The suit symbolizes a switch toa public fgure from general to president. The sheathed sword is ceremonial; it distinguished him as a â€Å"fine gentlemen† and is symbolic in a sense because it distinguished him as being head of state. i The subject matter of this portrait is George Washington, who is posing as the first president. The reason I was drawn to him is because he is our first President and I wanted to do a piece on a famous person that everyone in the United States knows.I believe that the artwork is placed perfectly; after all, it is in the American wing of the useum alongside other political paintings. This is the first painting of George Washington however; the original Lansdowne is not in the museum. The original one was done in 1796. The name of the portrait comes from William Petty, the first Maqguis of Lansdowne who was a British supporter of American independence. Gilbert Stuart painted numerous copies of this famous piece, one of which was made for Ms. William Bingham of Pennsylvania and another is the one displayed at the Metropolitan Museum of Art. The portrait shows the movement of the ratification of he Jay Treaty and the transatlantic political alliance brought together during George Washington's second term. ‘ Similar material painted around this time in 1817 was John Trumbull's oil canvas â€Å"Declaration of Independence,† located in the United States Capitol Rotunda. ii Gilbert Stuart was a renowned artist who was known for capturing the inner character, which he believed was reflected in their physical features. He believed Washington features indicated a man with great passion. ‘ The George Washington portrait brought Gilbert Stuart fame.This period in time a person like George Washington would give the artist more sitters. iii In addition, reproducing this portrait gave Stuart more money, either painting it wit n his own two hands or having engravers paint it, which he held the copyright to as well. This portrait is a key turning point for Gilbert Stuart that made him a successful artist. â€Å"He is surrounded with allegorical emblems of his public life in the service of his country, which are highly illustrative of the great and tremendous storms which have requently prevailed. v These storms have abated, and the appearance of the rainbow is introduced in the background as a sign. † †Advertisement for the first exhibition of the Lansdowne portrait in 1798 â€Å"Lansdowne Portrait retains a place of special significance within the history of American art. â€Å"- Dr. Bryan Zygmont. v As you can see from the historians/critics they concur that the artwork is a famous portrait in history. The artwork is a contention of being the best artwork in American History.

Theory Analysis Health Promotion Teaching Plan - 1109 Words

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